The “User Experience” of Warnings in EAS
May 8th, 2008In the runup to the May 19th EAS Showdow… um… Summit in Washington, DC, most of the discussion has focused on the nuts and bolts of moving the nation’s broadcast alerts across digital networks based on CAP.
But CAP only defines the information “payload” of a warning. It doesn’t specify how that information should be presented over HD radio, digital TV, computers, PDAs, digital signage or any of our various other windows into the infosphere.
This is going to become a crucial question in the very near future, I think. As digitization drives “broadcast” content onto ever more diverse platforms we’re going to need to give these presentation/user interface issues as much attention as we have to transport/relay-network design.
We may want to develop some common elements… consistent visual, aural, even tactile (e.g., portable device vibrator cadences) cues that one might almost call “branding elements”… to ensure that emergency alerts have a degree of consistency across all media. Otherwise we risk letting diversity deteriorate into confusion.
The Australians have made an interesting foray in that direction with their Standard Emergency Warning Signal (SEWS)… basically a standard “sounder” that can be used consistently over broadcast, wireless, wireline and even acoustical (siren and public address) delivery systems. However they haven’t tried yet to set a comparable standard in the visual or other domains.
Last year the FCC’s cellular alerting advisory committee (the CMSAAC) took a few first steps toward designing a consistent user experience for a basic text-messaging interface.
But as we start talking about digital television and HD radio and the things that lie beyond them, we’re going to need to bring some real world-class user-interface expertise to bear alongside our enormous pool of transmission engineering experience.
The Common Alerting Protocol (CAP) provides a rich standard data payload that can be presented… hopefully consistently… over all media, broadcast and otherwise. But the details of how best to present that richer message are still to be determined and require immediate skilled attention.